@emilisindlev
When it comes to luxury fashion, some brands are known for their bold logos and flashy designs. But for those who prefer a more understated approach to getting dressed, there are plenty of quiet luxury brands to choose from. This subtle aesthetic has been taking the fashion industry by storm in recent months, and one show that has particularly highlighted this trend is HBO’s Succession. The show’s characters are known for their logo-free and sophisticated fashion choices, reflecting the essence of “if you know, you know.”
Quiet luxury brands prioritize quality materials, expert craftsmanship, and timeless designs. And while they may not be as well-known as some of their louder counterparts, their attention to detail makes them a favorite among fashion insiders. This outlook on luxury is the perfect choice for women who want to invest in high-quality, timeless pieces that will stand the test of time.
Keep reading to see our picks for the ten brands that exude understated elegance.
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The Row
Founded by Mary-Kate and Ashley Olsen, this brand is known for its minimalist aesthetic, impeccable tailoring, and luxurious fabrics.
Khaite
With a focus on elevated essentials, Khaite creates luxurious and versatile pieces that seamlessly blend sophistication and comfort.
Loro Piana
Renowned for their fine cashmere, wool, and vicuña fabrics, Loro Piana creates exquisite garments and accessories that ooze elegance and refinement.
Totême
Totême is a contemporary Swedish brand celebrated for its minimalist yet chic designs that are perfect for everyday wear.
Brunello Cucinelli
Brunello Cucinelli is a revered Italian luxury brand known for its ethical craftsmanship, creating elegant and timeless pieces that embody a harmonious blend of comfort and sophistication.
Bottega Veneta
Known for their iconic intrecciato leather weaving technique, Bottega Veneta’s pieces are both luxurious and minimalistic.
Jil Sander
The eponymous brand, founded by the celebrated German designer, represents the epitome of quiet luxury with its minimalist aesthetic, precise tailoring, and emphasis on clean lines.
Ralph Lauren
A brand that needs no introduction, Ralph Lauren is known for its classic American style and timeless designs.
Max Mara
The esteemed Italian fashion house, is synonymous with classic sophistication and understated luxury, offering impeccably tailored garments and timeless designs.
Hermès
This French luxury fashion house has been crafting high-quality leather goods, silk scarves, and other luxury items since 1837.
