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According to Business Insider, the fashion industry produces 10% of the planet’s carbon emissions. As the price of clothing gets lower, the negative impact on the environment increases. For example, textile dyeing is the world’s second-largest water polluter due to the leftovers from the dyeing process being dumped into rivers. Luckily, many fashion brands have emerged with the sole mission of combating fast fashion.
Navigating the eco-conscious fashion category can be incredibly tricky due to greenwashing. Greenwashing is when a brand makes false claims that they’re doing more to protect the planet than they actually are. It’s important to consider a company’s use of materials, production process, and factory environment. This will allow you to see which brands actually practice what they preach.
People often associate eco-friendly clothes with being bland, but that’s certainly not the case with the brands we’ve highlighted below. Whether you’re searching for a conscious alternative to activewear or want a party dress made of recycled materials, you’ve come to the right place! Keep reading to see our picks for the brands that prioritize quality over quantity.
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REFORMATION
EVERLANE
GIRLFRIEND COLLECTIVE
KOTN
EILEEN FISHER
PANGAIA
